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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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Jiyoung Kim
Few studies have reported on how customer value is co-created in healthcare service delivery, and its effect on patients’ perceptions of wellbeing. It is important to examine physician-patient interaction in the context of a healthcare sector chara...
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Joseph Frempong, Junwu Chai and Enock Mintah Ampaw
The study aims at establishing the benefits of actively utilizing the intangible resources of solid waste management customers in designing and implementing solid waste collection services, using the social media platforms. While Ghana generates high vol...
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Simone Carvalho da Rosa,Dusan Schreiber,Serje Schmidt,Norberto Kuhn Junior
Pág. 22 - 43
Taking into account the scenario of economic instability, registered in Brazil in 2016, it was possible to observe sectors that presented growth, especially startups, innovative and disruptive business models. In Fonseca's view (2006), startups were resp...
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Rodica Boier
Increasingly, producers and customers establish relationships to mutually undertake the development of an innovative product. Consequently, it will be always of interest for an innovative company to know the degree to which different related suppliers ar...
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Yoshiaki Watanabe
Although marketing researchers pay increasing attention to the co-creation of value, switching costs and customer share, not much is known about their interrelationships. This study extracts prior research by developing a conceptual framework linking all...
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Cacia Claudia, Lucia Aiello
Pág. 2063 - 2081
The crisis currently affecting the firms, joined to the technological development and more intense global competition have transformed the current competitive environment for most firms. Firms competitive advantage is now more dependent on continuous kno...
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