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en línea
Michael S. Pepe    
The purpose of this case study is to provide a pedagogical teaching tool from a business-oriented viewpoint for an undergraduate supply chain management class. Students are provided with challenging questions and problems to solve which enriches their an... ver más
Revista: Journal of Business Case Studies (JBCS)    Formato: Electrónico

 
en línea
Michael Pepe    
Consumer research is a key component of retail strategy and a major facilitator in the formation of a competitive advantage (Devlin, Birtwistle & Macedo, 2003). A sophisticated research approach that contributes a meaningful understanding of the dynamics... ver más
Revista: Journal of Business Case Studies (JBCS)    Formato: Electrónico

 
en línea
Michael Pepe, Arindam Mandal    
This teaching case and assignment pertains to various areas of pricing analysis that are essential for business managers. There are numerous pricing components integrated into this case that will enhance students understanding of various elements that in... ver más
Revista: Journal of Business Case Studies (JBCS)    Formato: Electrónico

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