|
|
|
|
|
Weronika Wlazly and Agata Bonenberg
The visual perception of interior architecture plays a crucial role in real estate marketing, influencing the decisions of buyers, interior architects, and real estate agents. These professionals rely on personal assessments of space, often drawing from ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Herry Pintardi Chandra
Pág. pp. 114 - 124
Real estate development needs an exact positioning strategy by knowing the significant factors. Positioning strategy is the combination of marketing actions used to portray the positioning concept to targeted buyers. The factors of positioning strategy ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dhruba Jyoti Sen
Pág. 13 - 21
The goal of this paper is to put forth the ethical challenges in the field of marketing communication in Indian real estate industry. It is necessary to understand the concept of ethics which the organization and the managers adopt. This paper explores t...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dhruba Jyoti Sen
Pág. 13 - 21
The goal of this paper is to put forth the ethical challenges in the field of marketing communication in Indian real estate industry. It is necessary to understand the concept of ethics which the organization and the managers adopt. This paper explores t...
ver más
|
|
|
|
|
|
|
|
|
|
|
Sheen Low, Fahim Ullah, Sara Shirowzhan, Samad M. E. Sepasgozar and Chyi Lin Lee
Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at u...
ver más
|
|
|
|
|
|
|
|
|
|
|
?????? ?????????? ?????, ????? ????????????? ????????, ????? ??????
Pág. 122 - 130
The subject matter of the article is an assessment of the threats of the marketing environment in the condition of a client-oriented approach to the management of enterprises in the construction industry implementation. The goal is to substantiate the sc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Amir Hamzah
The real estate industry in Malaysia consists of four sub-sectors; there are residential, commercial, industrial, and land. Considering the weight of effect to the real estate industry due to Covid-19, we would like to address the strategic marketing tha...
ver más
|
|
|
|
|
|
|
|
|
|
|
Carolina Gonzalez Redondo
Pág. 203 - 219
El trabajo se pregunta por la participación de los desarrolladores inmobiliarios en los procesos de renovación urbana. Para ello, analiza las estrategias desplegadas por estos actores en una política de renovación impulsada por el gobierno local en el ba...
ver más
|
|
|
|
|
|
|
|
|
|
|
Yun Bai, Suling Jia, Shuangzhe Wang and Binkai Tan
Inferring customers? preferences and recommending suitable products is a challenging task for companies, although recommender systems are constantly evolving. Loyalty is an indicator that measures the preference relationship between customers and product...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jasmin Kientzel and Gerjo Kok
Voluntary environmental programs (VEPs) have become increasingly popular around the world to address energy efficiency issues that mandatory building codes have not been able to tackle. Even though the utility of voluntary schemes is widely debated, they...
ver más
|
|
|
|
|
|
|
|
|
|
|
Le Che, Zhijian Guo, Yi Yang, Honghao Kang and Shangqing Cao
The aging population and the increasing number of sub-healthy people in all age groups in China have brought huge opportunities for related industries. From the perspective of marketing and consumer psychology, there is a great demand for health care pro...
ver más
|
|
|
|
|
|
|
|
|
|
|
Laurie Buys, Cameron Newton and Nicole Walker
Master-planned communities around the world are developed and purposefully planned to address housing sustainability and community connectivity; they often have a distinctive look, and appeal to a particular customer base desiring a strong, utopian-esque...
ver más
|
|
|
|
|
|
|
|
|
|
|
Marcus Hübscher and Johannes Ringel
Megaprojects, as a part of neoliberal urbanism, have become an important element of cities worldwide. In Santa Cruz de Tenerife, Spain, the megaproject Santa Cruz Verde 2030 represents this type of project. The ambitious plan seeks to transform the city?...
ver más
|
|
|
|
|
|
|
|
|
|
|
João Correia, Nereida Rodriguez-Fernandez, Leonardo Vieira, Juan Romero and Penousal Machado
Image Enhancement (IE) is an image processing procedure in which the image?s original information is improved, highlighting specific features to ease post-processing analyses by a human or machine. State-of-the-art image enhancement pipelines apply solut...
ver más
|
|
|
|
|
|