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Diego Fettermann, Pedro Christoffel, Jaime Castillo and Angelo Sant?Anna
The incorporation of renewable energy sources necessitates the upgrade of the electrical grid to a smart grid, which involves the implementation of smart meters. Although smart meters provide benefits to users, many smart meter implementation projects ha...
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Tenzin Norbu, Joo Yeon Park, Kok Wai Wong and Hui Cui
Blockchain technology has become significant for financial sectors, especially digital payment systems, offering enhanced security, transparency, and efficiency. However, there is limited research on the factors influencing user trust in and acceptance o...
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Xinqiang Chen, Xiu-e Zhang and Jiangjie Chen
Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers? behavioral intentions toward adopting live streaming e-commerce holds critical importance for f...
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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Jihyun Kang and Joris Van Ouytsel
The COVID-19 pandemic led to changes in business communication. As face-to-face communication was no longer possible, many businesses shifted to Zoom because of its ease of use and user-friendly functionality. One unique context in which users were force...
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Seunguk Na, Seokjae Heo, Wonjun Choi, Sehee Han and Cheekyung Kim
This research addresses the factors that impact the acceptance of AI-based technologies or products depending upon firm size in the construction industry, in which various corporates exist. In order to achieve the research goals, a technology acceptance ...
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Beenish Moalla Chaudhry, Shekufeh Shafeie and Mona Mohamed
Theoretical models play a vital role in understanding the barriers and facilitators for the acceptance or rejection of emerging technologies. We conducted a narrative review of theoretical models predicting acceptance and adoption of human enhancement em...
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Poh Soon JosephNg
Integrating technology innovation within human behaviour challenged a new paradigm shift during business uncertainty. Virtualized grid server implementation is still in its infancy for the ?Medium Size Enterprise? that is sandwiched between financial con...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Moonkyoung Jang
This study delves into the determinants influencing individuals? intentions to adopt telemedicine apps during the COVID-19 pandemic. The study aims to offer a comprehensive framework for understanding behavioral intentions by leveraging the Technology Ac...
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