5 Art�culos

Exploring the Attitudes-Action Gap in Household Resource Consumption: Does ?Environmental Lifestyle? Segmentation Align with Consumer Behaviour?

Acceso

en l�nea

Peter Newton and Denny Meyer

Revista: Sustainability Formato: Electr�nico

Tabla de contenido: Vol: 5 Num: 3 Pages805-1355 Par: March A�o: 2013

Testing for the significance of changes in television ratings

Acceso

en l�nea

Denny H. Meyer

AbstractSouth African television ratings are obtained from the AMPS meter panel. This panel must be viewed as a complex non random sample. For such samples the effective sample size differs from the actual sample size. It has been found that, when equal ... ver m�s

Revista: South African Journal of Business Management Formato: Electr�nico

Tabla de contenido: Vol: 21 Num: 3 Par: 0 A�o: 1990

Testing for significant changes in popularity

Acceso

en l�nea

Denny H. Meyer

AbstractA graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from ... ver m�s

Revista: South African Journal of Business Management Formato: Electr�nico

Tabla de contenido: Vol: 19 Num: 3 Par: 0 A�o: 1988

« Anterior P�gina: 1 de 1 Siguiente »