4   Artículos

 
en línea
Ghazanfar Ali Abbasi,Sea Su-Yee,Yen-Nee Goh     Pág. pp. 95 - 110
The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the exclusive characteristics of Malaysian consumers. The survey research method has been used to collect data among young mobile users i... ver más

 
en línea
Hideyuki Kita, Hirofumi Yotsutsuji, Ryo Asaka, Jyun Tsujitani, Tomotaka Watanabe     Pág. 709 - 720
Developing driver-oriented highway performance measures is the key to performance-based highway design. Highways should be designed so that an appropriate performance measure corresponding to major highway functions can achieve a required level of qualit... ver más
Revista: Transportation Research Procedia    Formato: Electrónico

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