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Gurpreet Kaur Chhabra
Pág. 131 - 136
Marketing has always been a major thrust area for the Pharmaceutical industry. Pharma firms usually bear a huge expenditure on marketing, especially sales efforts. Marketing in the Pharmaceutical industry is mainly done through personal selling technique...
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Nandan Limakrisna,Adriza Adriza,Rita Zahara
Pág. 274 - 280
The purpose of this research is to determine and analyze the model of competitive advantage and marketing performance. Methods/ Analysis used in this research was a descriptive survey and explanatory survey methods with a sample size of 285 respondents u...
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Russell Abratt,Julie Lanteigne
AbstractThis study examines the factors influencing general practitioners' prescription behaviour. It differs from previous studies in that the subject is homeopathic medicines and not pharmaceutical drugs. The literature indicates very particular behavi...
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Russell Abratt,Julie Lanteigne
AbstractThis study examines the factors influencing general practitioners' prescription behaviour. It differs from previous studies in that the subject is homeopathic medicines and not pharmaceutical drugs. The literature indicates very particular behavi...
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Kristin Buske, Stefan Jentzsch and Clemens Bechter
The German pharmaceutical industry is stepping ahead with its implementation of a new transparency disclosure code for cooperation between pharmaceutical companies and health care professionals (HCPs) and health care organisations (HCOs). In Germany, thi...
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Konstantinos P. Fourkiotis and Athanasios Tsadiras
In today?s evolving global world, the pharmaceutical sector faces an emerging challenge, which is the rapid surge of the global population and the consequent growth in drug production demands. Recognizing this, our study explores the urgent need to stren...
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Alexander Sboev, Roman Rybka, Artem Gryaznov, Ivan Moloshnikov, Sanna Sboeva, Gleb Rylkov and Anton Selivanov
Mapping the pharmaceutically significant entities on natural language to standardized terms/concepts is a key task in the development of the systems for pharmacovigilance, marketing, and using drugs out of the application scope. This work estimates the a...
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