2   Artículos

 
en línea
Shampa Nandi     Pág. 20 - 39
The case is all about the journey of an entrepreneur Mr. Musthafa with his venture iD Fresh Foods India Ltd. Back in 2006 with a humble beginning, as a small store selling Idli and Dosa batter at Tippsandra, Bengaluru, iD at 2018, has grown multi-fold, p... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
S. Shyam Prasad,Shampa Nandi     Pág. 148 - 159
In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies ... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

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