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José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
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Gianluca Bonifazi, Enrico Corradini, Domenico Ursino and Luca Virgili
Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefor...
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Xudong Liu, Xianjiao Wu and Qiang Ye
Understanding the antecedents and consequences of electronic word-of-mouth (eWOM) is of significant theoretical value and great interest to both consumers and firms. To reconcile the disagreement in the relationship between eWOM and product sales, we inv...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
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Novia Roudhlotul Janah, Edi Suswardji
Pág. 690 - 697
This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respo...
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Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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Sidra Tabassum, Muddasar Ghani Khwaja and Umer Zaman
Digital platforms have made Generation Z able to listen to the story from both sides, i.e., the brand?s promotional messages, and the consumers? experiences. To capture an audience?s attention on endless entertainment and informational platforms, narrati...
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Phuong Viet Le-Hoang
Pág. 1760 - 1777
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