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Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
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Candida Duarte Manuel, Carla Rebelo Magalhães, Claudia Maria Huber, Luká? Smerek, Artur Fernandes Costa and José Ribeiro Alves
Translation, adaptation, and validation of instruments for cross-cultural investigation requires a rigorous methodological procedure that should be carefully planned to deliver instruments with adequate reliability and validity. This process was applied ...
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Alla Vinokhodova, Vadim Gushin, Polina Kuznetsova and Anna Yusupova
Detection of the extent of common values in a cohesive space crew has become an important trend in modern space psychology. It is known from the works of Ch. Osgood that the semantic differential scale is a reliable way to obtain objective information on...
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Zhi-Lin Chen and Kang-Ming Chang
This study investigated the influence of saccadic eye movements and emotions on real and animated faces to enhance a detailed perception of facial information. Considering the cross-cultural differences in facial features, animated faces also influence v...
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Bridget Thodesen, Erlend Andenæs, Rolf André Bohne and Tore Kvande
The timely implementation of climate adaptation measures for the urban environment is essential to the creation of robust cities. Within Norway, these adaptation measures are undertaken at the municipal level. Unfortunately, the implementation of adaptat...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
Pág. 1 - 10
Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Chao-Hsing Lee and Chien-Wen Chen
The rise of social networks is rapidly spreading in China. Using social platforms, individuals are no longer just receivers of Internet information, as consumers generate and share contents with others. Social interaction and spontaneous promotion activi...
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Luong Vuong Nguyen, Jason J. Jung and Myunggwon Hwang
This paper presents a cross-cultural crowdsourcing platform, called OurPlaces, where people from different cultures can share their spatial experiences. We built a three-layered architecture composed of: (i) places (locations where people have visited); ...
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Hossam Deraz
Pág. 13 - 25
The way online consumers assess the value of advertisements on social networking sites (SNSs) is important to know, because it has been shown that value of these advertisements can influence consumers? behavior toward advertised products and brands. In t...
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Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
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