4   Artículos

 
en línea
Nerio Ramón Olivar Urbina     Pág. 55 - 64
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievi... ver más
Revista: RAN: Revista Academia & Negocios    Formato: Electrónico

 
en línea
Nerio Ramón Olivar Urbina     Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte... ver más
Revista: RAN: Revista Academia & Negocios    Formato: Electrónico

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