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Zoran Radojicic
Pág. 86 - 87
Book review of: Global Inequality: A New Approach for the Age of Globalization by Branko Milanovic. Harvard University Press, Cambridge, Massachusetts, 2016. 320pp. ISBN: 978-0-674737136JEL Classification: Y30
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Mina Bogosavljevic Jovanovic, Zoran Radojicic
Pág. 27 - 36
Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, ins...
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