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Fazlina Jaafar,Azian Mohd Zain,Mohd Syuhaidi Abu Bakar
Pág. 23 - 27
Quantitatively, this study intends to identify the attitude and perception of young audiences in Malaysia towards Independence day TV commercials from Petronas, and Maxis Berhad in celebrating the Independence Day. Firstly, respondents were exposed to th...
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