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Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of...
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Mercy Mpinganjira,Mornay Roberts-Lombard,Goran Svensson,Greg Wood
AbstractBackground: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content cons...
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Hasan Fauzi, Goran Svensson and Azhar Abdul Rahman
Based upon a review of corporate performance, corporate financial performance and corporate social performance, we propose that the concept of ?triple bottom line? (TBL) as ?sustainable corporate performance? (SCP) should consist of three measurement ele...
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