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Chih-Wei Lin, Yu-Sheng Lin, Yi-Sheng Xie and Jui-Hsiu Chang
Ever since the first games launched in the 1970s, the rapid growth of the video games market has successfully attracted more and more purchasers. In this study, we use Nintendo Switch as a case study to examine the extended technology acceptance model (T...
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Yue Wu, Qianling Jiang, Shiyu Ni and Hui?e Liang
Digital museums that use modern technology are gradually replacing traditional museums to stimulate personal growth and promote cultural exchange and social enrichment. With the development and popularization of the mobile Internet, user experience has b...
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Purnomo Ananto,Sri Kusuma Ningsih
Pág. pp. 66 - 81
This brief article reports on an exploration of students? adoption of smartphone technology and social media to promote m-learning in the context of a state polytechnic classroom. To this end, a mixed-methods approach was employed. A quantitative survey ...
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Nora Al-Hadban,Mohammed Almotairi
Pág. 29 - 34
This study aims to investigate the impact of social media attributes on customer purchase intention in the Saudi foodservice. It is a quantitative study based on the use of a questionnaire designed to fulfill the key purpose of this study. A judgme...
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Shin-Yi Huang,Miles M. Yang,Chien-Hsiung Chen
We investigate why some innovative user interface (UI) designs (e.g., Facebook Home), although initially expected to encourage users to accept or adopt social networking applications (apps), actually discouraged users from using those applications over t...
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Felix B. Tan,Jacky P.C. Chou
Autotelic Personality represents an important individual construct in flow theory yet little is known about its underlying dimensions. Csikszentmihalyi (1988) suggested that the higher the autotelic nature of an individual, the more likely for him/her to...
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