5 Art�culos

The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

Acceso

en l�nea

Etty Susilowati,Agatha Novita Sari P�g. 039 - 053

Revista: Independent Journal of Management & Production Formato: Electr�nico

Tabla de contenido: Vol: 11 Num: 1 Par: 0 A�o: 2020

Smartphone Brand Loyalty and Consumer Heterogeneity

Acceso

en l�nea

Etty Susilowati, Mohammad Guntur Ardhita Putra P�g. 65 - 76

Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio... ver m�s

Revista: Management Formato: Electr�nico

Tabla de contenido: Vol: 25 Num: 2 Par: 0 A�o: 2020

Marketing Mix and Purchasing Behavior for Japanese Motorcycle Brand in Indonesia

Acceso

en l�nea

Etty Susilowati,Andre Aghata Rezaldy Moeladi P�g. 1 - 9

Revista: International Journal of Commerce and Finance Formato: Electr�nico

Tabla de contenido: Vol: 4 Num: 1 Par: 0 A�o: 2018

A STUDENT DORMITORY AS AN EDUCATIONAL SUPPORTING FACILITY: AN ENTERPRISE BUDGET ANALYSIS

Acceso

en l�nea

Etty Susilowati,Sugiharto Sugiharto,Leonnard Leonnard,Budi Srihartati

The availability of student dormitories has become a major attraction for universities in Indonesia since many universities have provided this facility. In this study, we examine the potential of a student dormitory development at the Budi Luhur Universi... ver m�s

Revista: Studies and Scientific Researches: Economics Edition Formato: Electr�nico

Tabla de contenido: Vol: 0 Num: 27 Par: 0 A�o: 2018

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