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Viktorija Grigaliunaite,Lina Pileliene
Pág. 359 - 367
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Víctor José Cerro Rodríguez, Arta Antonovica, Dolores Lucía Sutil Martín, María García de Blanes Sebastián
Pág. 197 - 229
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Antonio Jose Urdaneta Perez
Pág. 125 - 140
La presente investigación, tuvo como objetivo general Analizar el Neuromarketing para las franquicias de galletas del municipio Maracaibo. Se sustentó en los postulados de Braidot (2015), Kotler (2013), Álvarez (2011), Malfitano (2007) entre otros....
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Hernan J. Rosas, Ann Sussman, Abigail C. Sekely and Alexandros A. Lavdas
Eye-tracking technology has numerous applications in both commercial and research contexts. The recent introduction of affordable wearable sensors has significantly broadened the scope of potential uses, spanning fields such as computer gaming, education...
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Victor Delvigne, Noé Tits, Luca La Fisca, Nathan Hubens, Antoine Maiorca, Hazem Wannous, Thierry Dutoit and Jean-Philippe Vandeborre
Visual attention estimation is an active field of research at the crossroads of different disciplines: computer vision, deep learning, and medicine. One of the most common approaches to estimate a saliency map representing attention is based on the obser...
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Alexandros A. Lavdas, Nikos A. Salingaros and Ann Sussman
Eye-tracking technology is a biometric tool that has found many commercial and research applications. The recent advent of affordable wearable sensors has considerably expanded the range of these possibilities to fields such as computer gaming, education...
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Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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Mashael Aldayel, Mourad Ykhlef and Abeer Al-Nafjan
This article presents an application of deep learning in preference detection performed using EEG-based BCI.
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Elena Gurgu,Ioana-Andreea Gurgu,Rocsana B. Manea Tonis
Pág. 208 - 235
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