2 Art�culos

Audit of Museum Marketing Communication in the Modern Management Context

Acceso

en l�nea

V�clav Kupec, Michal Luk�c, Peter ?tarchon and Gabriela Pajtinkov� Bart�kov�

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum?s marketing communication. Changes, internatio... ver m�s

Revista: International Journal of Financial Studies Formato: Electr�nico

Tabla de contenido: Vol: 8 Num: 0 Par: 3 A�o: 2020

Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic

Acceso

en l�nea

Katarina Gubiniova,Gabriela Pajtinkova Bartakova P�g. 300 - 307

Satisfying customer needs in order for an organisation to achieve a defined profitability on the one hand and to have satisfied customers on the other has been characteristic of traditional customer-oriented approaches to marketing management. Hypercompe... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 7 Num: 2 Par: 0 A�o: 2017

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