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Mennatalla Mostafa A. Salama, Manal S. Abou El-Ela and Marwa H. Khalil
Over the last few decades, the concept of combining education and entertainment has become increasingly popular. Edutainment (education and entertainment) environments started appearing in 1970 and have expanded, ever since, across the globe. This study ...
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Martha RIVERA,Silvia CACHO-ELIZONDO
Pág. 693 - 715
This paper explores how Mexican companies in different industries have achieved international expansion, while at the same time preserving local elements in executing their strategies. For this initial stage of research, the analysis focuses on two compa...
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