|
|
|
|
|
Yulin Chen
This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different partic...
ver más
|
|
|
|
|
|
|
|
|
|
|
Selvy Priskila,Gede Sri Darma
Pág. in press
This study aims to discuss more the brand value proposed by John Hardy and how John Hardy as jewelry retail can be seen from each of these brand values. The methodology used in this study is qualitative using interview or open questioner technique where ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Melissa Akemi Casagrande Yamawaki,Gilberto Sarfati
Pág. 14 - 30
|
|
|
|
|
|
|
|
|
|
|
Te-Hsing Ku,Tzu-Ling Lin
AbstractThe purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study exa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mariam Abuzar Wyne,Faheem Ahmad Khan,Khurram Shafi
Pág. 12 - 21
Drastic dynamism in internet technology and the evolution of social media has had a major impact on the way firms interact and build relationships with their customers online. Social networking sites (SNSs) such as Facebook, allow firms to interact direc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Peter Mörtenböck, Helge Mooshammer
Pág. Finance an - 25
This article examines different ways in which finance models have become the ruling mode of spatializing relationships, arguing that the ongoing convergence of economic and spatial investment has transformed our environments into heavily contested ?finan...
ver más
|
|
|
|
|
|
|
|
|
|
|
O. Muroyiwa,R. Abratt,M. Mingione
AbstractThe purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions tha...
ver más
|
|
|
|
|
|
|
|
|
|
|
Enrica PAVIONE,Roberta PEZZETTI,Matteo DALL'AVA
Pág. 241 - 261
In the last years, many drivers should motivate luxury companies to engage in more sustainable practices. On the one hand, consumers seek new forms of luxury that shows respect for natural resources and human beings, yet standing by traditional factors s...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
ver más
|
|
|
|
|
|
|
|
|
|
|
M. Reyneke
AbstractWhile branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective. In this exploratory study, we make use of the c...
ver más
|
|
|
|
|
|