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Ruslan Prijadi, Permata Wulandari, Fajar Ayu Pinagara and Putri Mega Desiana
The objective of this study is to elaborate on the development of micro and small enterprises (MSEs) at the bottom of the economy, where most of them began as unbanked micro-ventures and may continue to be micro-enterprises even after being elevated to h...
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Addisu Bekele Demie,(Madda Walabu UniversityEthiopia)Elia Muhammed,(Madda Walabu UniversityEthiopia)Nurhuseen Endris,(Madda Walabu UniversityEthiopia)Habtimer Mekonnen,(Madda Walabu UniversityEthiopia)
Pág. 42 - 56
AbstractThe main aim of this study is assessment of the effect of marketing practice on the business performance of micro and small MSE in shashemanne town, Ethiopia. In order to make the study being manageable it is necessary to define the delimitation ...
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Sarah Mesquita Lima,Joyce da Silva Albuquerque,Sérgio Henrique Arruda Cavalcante Forte,Henrique Santos Lyra Maia
Pág. 91 - 109
Organizations depend on their ability to formulate, implement and evaluate strategies effectively in order to make better use of their resources and capabilities to achieve and maintain competitive advantage. Regarding micro and small enterprises (MSE), ...
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Dimas Ferreira Vidal,José Geraldo Pereira Barbosa,Marco Aurélio Carino Bouzada
Pág. 48 - 62
This study aimed to analyze the relationship between environmental pressures and strategic behavior of MSE belonging to a trade group for auto parts. Results of the survey conducted ? and satisfactorily answered by 32 companies - showed the prevalence of...
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Sérgio Henrique Arruda Cavalcante Forte,Michelle do Carmo Sobreira,Oderlene Vieira de Oliveira
Pág. 93 - 109
According to Sebrae (2013), Brazil?s Micro and Small Enterprises (MSE) survival rate has been improving, with survival of 75.6% in the first two years of life. Many of the survivors, faces difficulties in the market, sometimes, opt for the use of illegal...
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