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Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
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Elizabeth Wright, Nile M. Khanfar, Catherine Harrington, Lee E. Kizer
Americans are exposed to an astounding number of advertising messages every day. The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising. After spending...
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Julia L Carboni, Sarah P. Maxwell
Pág. 18 - 28
We employ public management relationship theory to examine how nonprofits can effectively engage social media stakeholders in two-way communication. Though many nonprofit organizations have a social media presence, there is variance in how well organizat...
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Henry Balfanz
This case is about a husband and wife optometry firm in one of Americas beautiful vacation locales, Marquette, Michigan. Jon and Jenny Webb moved to the Upper Peninsula of Michigan in 2005, after selling their practice in downstate Michigan. They were in...
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Henry B. Balfanz, Gary J. Brunswick
This is a case about an entrepreneur who has spent his entire life riding, fixing, and selling bicycles. While the business is a family business, there is little doubt that it revolves around the owner and his reputation as not only a smart businessman, ...
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