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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Zainal Abidin, Marsha Dinda Maharani, Fembriarti Erry Prasmatiwi
Pág. 475 - 483
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Kaida Chen, Hanliang Lin, Yen-Jong Chen, Yue Xu, Shuhui Ding, Yujie Guo and Shuying You
The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significan...
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Hyojae Jung and Chanjin Chung
This study estimates consumers? willingness to pay (WTP) for sustainability turfgrass attributes such as low-input and stress-tolerance attributes, while considering potential trade-off relationships between aesthetic attributes and sustainability attrib...
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Jay Lillywhite and Chadelle Robinson
U.S. per-capita chile consumption and foreign imports have increased over the last twenty years while domestic production has fallen. To maintain market share, U.S. chile producers must increase crop revenues and/or decrease production expenses. A better...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Li Zhao, Shumin Liu, Haiying Gu and David Ahlstrom
Consumer preferences and attitudes toward genetically modified (GM) food have been widely studied, yet there is little research on the aspects of farmers and risk amplification. Based on both a field survey and an experiment conducted in villages in Chin...
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Md Ali Emam, Markus Leibrecht and Tinggui Chen
Fish products comprise more than 20% of total Ecuadorian exports. Ecuador introduced the ?National Green Export Review? (NGER) in 2015, which aims at making Ecuador?s fishing industry more sustainable to improve the international market access to Ecuador...
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Ana García-Moral, Encarnación Moral-Pajares and Leticia Gallego-Valero
The Protected Designation of Origin (PDO), part of the EU?s quality policy for agri-food products, aims to provide consumers with reliable information on the quality of a food, linked to its origin. Olive oil has perceptible qualities derived from its pl...
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Gianluca Barbera, Luiz Araujo and Silvia Fernandes
Social Media Analytics (SMA) is more and more relevant in today?s market dynamics. However, it is necessary to use it wisely, either in promoting any kind of product/brand, or interacting with customers. This requires its effective understanding and moni...
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