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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Janis Kramens, Megija Valtere, Guntars Krigers, Vladimirs Kirsanovs and Dagnija Blumberga
The EU?s energy targets are to achieve at least 32% renewables in the energy mix by 2030. Part of the solution is strengthening consumer rights by empowering individuals to generate their own electricity. The aim of this study was to identify the most su...
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Md Sharifuzzaman, Hong-Seok Mun, Keiven Mark B. Ampode, Eddiemar B. Lagua, Hae-Rang Park, Young-Hwa Kim, Md Kamrul Hasan and Chul-Ju Yang
Vietnam heavily relies on pork as its primary source of animal protein. Traditional farming methods, characterized by small-scale operations, dominate the industry. However, challenges such as rising feed costs, disease outbreaks, and market volatility a...
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Dágila Melo Rodrigues, Paulo Carteri Coradi, Newiton da Silva Timm, Michele Fornari, Paulo Grellmann, Telmo Jorge Carneiro Amado, Paulo Eduardo Teodoro, Larissa Pereira Ribeiro Teodoro, Fábio Henrique Rojo Baio and José Luís Trevizan Chiomento
In recent years, agricultural remote sensing technology has made great progress. The availability of sensors capable of detecting electromagnetic energy and/or heat emitted by targets improves the pre-harvest process and therefore becomes an indispensabl...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Amy H. I. Lee and He-Yau Kang
Within the competitive global market and fast-advancing technology environment, in order to survive and to succeed, firms need to spontaneously respond to market changes and the uncertainty of customer needs. Therefore, New Product Development (NPD) is e...
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Noemí Merayo, Jesús Vegas, César Llamas and Patricia Fernández
The system presented in this study was aimed at business, organisation, government, and consumer areas, whereas a real-time application is needed for the classification of social network messages written in Spanish through sentiment semantics metadata. O...
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