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Roger B. Mason
This paper proposes that pricing tactics are influenced by the nature of the external environment. It illustrates the pricing tactics suggested for a turbulent, versus a stable, environment, when viewed through a complexity theory lens. A qualitative, ca...
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Fernando Vives, Javier Lázaro, José Francisco Guzmán, Rafael Martínez-Gallego and Miguel Crespo
This study used a novel machine learning approach to uncover key serve variables that maximize effectiveness in men?s professional doubles tennis. A large dataset of 14,146 serves from 97 Davis Cup doubles matches played between 2010 and 2019 was analyze...
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Chih-Hung Wu, Te-Cheng Wu and Wen-Bin Lin
Originality/Contribution: The newly developed computer vision pose estimation technique in artificial intelligence (AI) is an emerging technology with potential advantages, such as high efficiency and contactless detection, for improving competitive adva...
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Ilona Skackauskiene and Neringa Vilkaite-Vaitone
With the rising concern for environmental issues, there is an ever-increasing demand for sustainable actions to minimize the damage to ecosystems. Seeking to meet such a demand, energy companies worldwide embrace green marketing solutions. This article a...
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Sikha S. Bagui, Dustin Mink, Subhash C. Bagui, Michael Plain, Jadarius Hill and Marshall Elam
There has been a great deal of research in the area of using graph engines and graph databases to model network traffic and network attacks, but the novelty of this research lies in visually or graphically representing the Reconnaissance Tactic (TA0043) ...
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Nerio Ramón Olivar Urbina
Pág. 55 - 64
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievi...
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Yuri Merizalde, Luis Hernández-Callejo, Oscar Duque-Perez and Víctor Alonso-Gómez
Wind power generation has been the fastest-growing energy alternative in recent years, however, it still has to compete with cheaper fossil energy sources. This is one of the motivations to constantly improve the efficiency of wind turbines and develop n...
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Lip Ryan Shin and Sunghyup Sean Hyun
Little is known about the effectiveness of managerial influence tactics on job creativity and performance in the airline industry. Based on previous research, eleven hypotheses and a theoretical model was conducted under the assumption that individual in...
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Jiwon Lee, Inwon Kang and Joseph Stanfield
By questioning contemporary coercive or intrusive web advertising activities, this study sheds light on the recent conditions of web advertising by focusing on a comprehensive process that leads to web ad performance. A total of 400 questionnaires were d...
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DAVID EFENDI
Pág. 203 - 213
In response to an uncertain political situation, since 1998, Yoyakartans have engaged in resistance through groups called indigenous organizations. Such groups reproduce existing cultural resources as part of a broader movement to oppose democra-tization...
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Jinhua Ma, Zhide Chen, Jianghua Liu and Rongjun Zheng
With the rapid development of M2M (Machine-to-Machine) networks, the damages caused by malicious worms are getting more and more serious. By considering the influences of the network heterogeneity on worm spreading, we are the first to study the complex ...
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Iris Xie and Soohyung Joo
In their web search processes users apply multiple types of search strategies, which consist of different search tactics. This paper identifies eight types of information search strategies with associated cases based on sequences of search tactics during...
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Theodoros Kyriakides
Pág. 13 - 32
This article explores tactics as political technologies in the context of health and patient activism. It does so by exploring how the PanCyprian Thalassaemia Association??a thalassaemia patients association situated in Cyprus??opposed a medical rationin...
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Ioana Branescu, Octavian Grigorescu and Mihai Dascalu
Effectively understanding and categorizing vulnerabilities is vital in the ever-evolving cybersecurity landscape, since only one exposure can have a devastating effect on the entire system. Given the increasingly massive number of threats and the size of...
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Lia Marchi and Ernesto Antonini
For a long time, the design of factories has been profit-driven only, while their detrimental effects on the environment, perceptual-aesthetic interferences with the surroundings, and social disturbances on local communities have been largely neglected. ...
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Leonard Adrie Manafe, Yovita Ardeana, Kori Pramita, Femmy Roszalinda Marteza Leo
Pág. 164 - 174
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Johannes Meyer and Stefanie Klatt
The findings justify further research and the implementation of an additional substitution in regular time to assess its impact on player load reduction.
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Davy Preuveneers and Wouter Joosen
This paper presents the architecture, implementation and evaluation of a middleware support layer for NoSQL storage systems. Our middleware automatically selects performance and scalability tactics in terms of application specific workloads. Enterprises ...
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Tatiana Begotti, Martina Bollo and Daniela Acquadro Maran
Aims: In the last decade, the use of smartphones, computers and devices has progressively increased, and prolonged use of technology and the internet has generated new arenas (and tools) for victimization. The first aim of this study was to analyze the u...
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