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Claudio Bellia, Pietro Columba and Marzia Ingrassia
This is the first study on the brand?land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand a...
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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D. Priilaid,G. Human,K. Pitcher,T. Smith,C. Varkel
AbstractTheory posits that, over time, placebo-type brand-equity effects may develop through the process of wine purchase and consumption. This being so, the extent to which factors like brand familiarity, brand exposure and brand knowledge combine to in...
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Nataly Guiñez Cabrera,Edinson Cornejo Saavedra
Pág. 73 - 84
Strong competitiveness in the wine industry are a matter of permanent concern for wineries, which react producing more sophisticated and higher quality products. Nevertheless, they set aside a relevant aspect such as the market segmentation. This explora...
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Graciele Tonial, Carlos Ricardo Rossetto
Pág. 23 - 42
The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is ...
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Yolanda Esperanza Ledesma Silva, Ángel Rodrigo Cobos
Pág. 44 - 49
Innovation is not only based on the work done in the vineyard, such as different locations, duct systems, types of irrigation, protection against pests and diseases, as well as the management to be given to the wineries, for example, carbonic maceration ...
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Giovanni Sogari, Tommaso Pucci, Barbara Aquilani and Lorenzo Zanni
In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine in...
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D. Priilaid,J. Barendse,C. Kato-Kalule,A. Mubangizi
AbstractWith previous wine marketing studies confirming the effect of extrinsic cues such as price, area-of-origin, and expert ratings on sighted appreciation, we report on a tasting room experiment aimed to determine the prevalence and impact of wine br...
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
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D. Priilaid,J. Feinberg,O. Carter,G. Ross
AbstractWithin the context of sighted wine appreciation, previous studies indicate that extrinsic cues like price and area-of-origin have a marked effect on the sighted ratings proffered by tasting experts. While these expert ratings are widely employed ...
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