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Hala M.Y. Diebes,Raed A.M. Iriqat     Pág. 31 - 40
The aim of the research is to identifying the role of social media in building customer relationships; the study also aims at using social media as a strategic marketing tool for telecom companies. The researcher used Jawwal as a case study in the aspect... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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