3   Artículos

 
en línea
Mustapha Yusuf Ismaila, Issa Binta Oziohu     Pág. 19 - 34
The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that ... ver más
Revista: Journal of Business    Formato: Electrónico

 
en línea
Ken Mathu,Selepe Phetla    
AbstractSupply chain management has a critical role in steering business success through coordinated activities of the value chain partners. The success of fast-moving consumer goods companies (FMCGs) has a direct relationship with the performance of the... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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