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Riska Nanda Allay, Dadan Ahmad Fadili
Pág. 1 - 9
Penelitian ini dilakukan untuk memperoleh bukti-bukti empirik dan menemukan kejelasan dari fenomena serta kesimpulan tentang pengaruh variabel Citra Merek dan Harga terhadap Minat Beli Smartphone realme di Kecamatan Telukjambe Timur Kabupaten Karawang. V...
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Rifki Renaldi, Anggi Pasca Arnu
Pág. 131 - 145
Peta persaingan layanan e-wallet di indonesia saat ini memasuki fase persaingan kompetitif, hal ini menuntut OVO sebagai salah satu perusahaan e-wallet di Indonesia untuk menentukan startegi pemasaran yang tepat untuk dapat mempengaruhi keputusan konsume...
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Haidar Abdul Afif, Nelly Martini
Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu...
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Juni Trisnowati,Renza Dian Nur Indah Sari
Pág. p.264 - 271
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen atas produk kecantikan merek Oriflame di Yogyakarta. Faktor-faktor yang dikaji dalam penelitian ini adalah citra merek, promosi, dan harga. Populasi ...
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Vina Endah Susanti
Pág. 13 - 21
This study aims to examine the effect of trust, brand image, and security on ticket buying interest on the Traveloka site (a case study of UST Yogyakarta students). The population in this study used students of the economics faculty majoring in accountin...
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Novia Roudhlotul Janah, Edi Suswardji
Pág. 690 - 697
This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respo...
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Natalia Suwarsih, Theresia Gunawan, Istiharini Istiharini
Pág. 705 - 723
Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a ...
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Nunuk Herawati,Murni Sulistyowati
Pág. p.214 - 226
Tujuan Penelitian ini adalah menganalisis pengaruh Citra Merek, Kualitas Produk, Promosi terhadap KepuasanPelanggan Smarthphone Samsung di Surakarta, menganalisis pengaruh Citra merek, Kualitas Produk, Promosi,dan Kepuasan Pelanggan terhadap Loyalitas Pe...
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Marsya Ma?ruvinna El-Mekka Rostianto, Asep M Ramdan, Faizal Mulia
Pág. 8 - 14
The aim this research is to know the influence of testimonial and brand image towards buying decision. The method of this research is using kind of samples including random samples and questionnaires to 200 consumers. The analytical technique, in here is...
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Silvia Sari Sitompul
Pág. 322 - 334
Mobile is not only used to communicate via telephone or sms, but consumers want more so that mobile features are increasingly diverse. Since the internet began to boom in Indonesia, the Internet has become a mandatory feature and has turned into a functi...
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