2   Artículos

 
en línea
Jacqueline L. Spence,David A. Ogg    
AbstractIncreasing attention is being paid to packaging, a component of product in the marketing mix. It is being recognized that packaging is important not only from a functional viewpoint, but also in terms of marketing to the customer. One of the cons... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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