14   Artículos

 
en línea
Olumide Jaiyeoba,Douglas T. Svotwa,Mornay Roberts-Lombard    
AbstractPurpose: This study examines the degree and the extent to which the satisfaction/delight of cellular network customers in Botswana is affected by the service delivery skills of network employees, the value received from offerings of the network a... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson    
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Mercy Mpinganjira,Mornay Roberts-Lombard,Goran Svensson,Greg Wood    
AbstractBackground: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content cons... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
M. Roberts-Lombard,L. Reynolds-de Bruin    
AbstractA strong internal marketing strategy can be critical to achieving and sustaining a competitive advantage as well as driving organisational change and enhanced organisational performance. This study sought to determine the influence of internal ma... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Rosemary Matikiti,Mercy Mpinganjira,Mornay Roberts-Lombard    
Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of SNSs for trip organisation in order for them to be able to effectively utilise SNSs. Methodology: The methodological appr... ver más
Revista: Acta Commercii    Formato: Electrónico

 
en línea
Reaan Immelman,Mornay Roberts-Lombard    
Revista: Acta Commercii    Formato: Electrónico

 
en línea
C. Burin,M. Roberts-Lombard,H. B. Klopper    
AbstractThe main purpose of the study on which this article is based was to determine the influence of internal marketing on service quality as a means of improving the brand image of staffing agencies. The population of the study was the publicstaffing ... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Kim Viljoen, Mornay Roberts-Lombard, Chris Jooste    
The evolution and advancement of the Internet has disintermediated many 20th century businesses, in particular traditional travel agencies. Reintermediation strategies for travel agents that result in additional value being delivered to customers need to... ver más

 
en línea
Estelle van Tonder, Mornay Roberts-Lombard    
Organisations can make a valuable contribution in alleviating poverty and improving the general living standards of society. In the modern turbulent business environment, characterised by intense competition and customers demanding corporate responsibili... ver más
Revista: Journal of Business & Economics Research (JBER)    Formato: Electrónico

 
en línea
Mornay Roberts-Lombard,Lauren Strachan,Leon du Plessis    
AbstractThe primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of ... ver más
Revista: Journal of Economic and Financial Sciences (JEF)    Formato: Electrónico

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