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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Karl Nikolai Quetua,Maria Clarizze Jade Juan,Gheena Rhae Mariah Katipunan,Clyde Marcus Velasco,Antonio Jr. Etrata
Pág. 43 - 62
With the rising numbers and interest in the financial literacy of Filipinos, more and more people are delving into investment assets. In this case, investment firms in the Philippines must discover new methods to address the current demand for investment...
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Guang Tian, Yang Yang, Xiaoran Xu, Yiming Chen, Bo Yang, Xu Wu and Xinhao Wang
Business parks account for 30% of China?s total carbon emissions. Exploring emissions reduction approaches for business parks is crucial to achieve a net-zero emissions target, as well as for achieving a representative example for all types of emissions ...
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Rahmat Sabuhari,Marwan Man Soleman,Mukhtar A. Adam,Sulfi Abdul Haji
Pág. in press
Micro, Small, and Medium-sized Enterprises (MSMEs) in Eastern Indonesia are threatened with bankruptcy during the COVID-19 pandemic. This situation occurred due to significantly decreased people?s purchasing power, and most production activities stopped....
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Min Wan, Haibo Kuang, Yanbo Yang, Bi He, Sue Zhao, Ying Wang and Jingyi Huo
In order to systematically solve the problem of formulating agricultural green development strategies based on the four dimensions of policy green, industry green, science and technology green, and awareness green, this paper uses the method of combining...
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Marina Georgati, Henning Sten Hansen and Carsten Keßler
Population growth in urban centres and the intensification of segregation phenomena associated with international mobility require improved urban planning and decision-making. More effective planning in turn requires better analysis and geospatial modell...
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Pawel Gryka and Artur Janicki
Many customers rely on online reviews to make an informed decision about purchasing products and services. Unfortunately, fake reviews, which can mislead customers, are increasingly common. Therefore, there is a growing need for effective methods of dete...
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Jiali Wang, Yujia Huo, Xiangyu Guo and Yang Xu
The pricing strategy of agricultural products not only affects the product demand and purchasing behavior of consumers, but also the income distribution of node enterprises and the overall profit of the agricultural supply chain. This paper studies the p...
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