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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Michail Salampasis, Alkiviadis Katsalis, Theodosios Siomos, Marina Delianidi, Dimitrios Tektonidis, Konstantinos Christantonis, Pantelis Kaplanoglou, Ifigeneia Karaveli, Chrysostomos Bourlis and Konstantinos Diamantaras
Research into session-based recommendation systems (SBSR) has attracted a lot of attention, but each study focuses on a specific class of methods. This work examines and evaluates a large range of methods, from simpler statistical co-occurrence methods t...
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Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin and Suleman Shahid
This exploratory study examines the effectiveness of social robots? ability to deliver advertising messages using different ?appeals? in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot interact...
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Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
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Rizky Fadilla Prayoga,Margono Setiawan,Fatchur Rohman
Pág. 279 - 292
Analyze the effect of perceived behavioral control to the high repeat purchase decisions by consumers through intention. The sample of 140 respondents. Mechanical analysis using SEM-PLS. The analysis shows that attitudes, subjective norms and behavioral ...
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Muhammad Mufti Mubarok
Pág. 105 - 116
In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy,...
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Thaís Moron Machado, Júlia Alves Costa, Nathália de Sousa Motta, Luiz Miguel Casarini
Pág. 495 - 502
The portion of food interest of sea urchin is located in the gonads, a dish increasingly appreciated in the international cuisine. The aims of this study were evaluate the process of fresh roes from rock-boring urchin sea Echinometra lucunter for human c...
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Umbas Krisnanto
Pág. 26 - 33
Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more diffi...
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Karen Pérez Torresa,Manuel Alonso Dos Santos,Margarita Pérez Lara,Erick Leal Matamala
Pág. 69 - 78
The purchase decision process and the factors that determine the intention of final consumers is has become a growing concern on mobile phone services companies. The objective of this research is to describe the factors that explain purchase intent in th...
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Luís Gomes de Moura Neto, Jaqueline de Sousa Lira, Maria Michele Ferreira da Silva Torres, Ilsa Cunha Barbosa, Geiseanny Fernandes do Amarante Melo, Denise Josino Soares
Pág. 371 - 376
The food sector depends on consumers and their social behavior. Since currently more and more consumers seek healthy products, exotic fruits have been increasingly on demand, with great opportunities for innovation. Current study developed a ready-to-dri...
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