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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Marieke Theron, Rina Swart, Mukhethwa Londani, Charles Parry, Petal Petersen Williams and Nadine Harker
Background: South Africa has a high prevalence of heavy episodic drinking (HED). Due to the high levels of alcohol misuse and violence, public hospital intensive care units were often overrun during the COVID-19 pandemic. This research investigated alcoh...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Victor Adoma, Maxwell Adom Darko
Pág. Page:26 - 42Abstract
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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Roselyne Koech,David Coldwell
AbstractBackground: Corporate social performance (CSP) has been widely researched in the past. However, few empirical studies, especially in the African context, have been conducted. In particular, a highly under-researched topic is the role that co...
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Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR
Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli...
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Nor Aini Salleh,Nur Raihan Murtadza,Noraini Johari,Yuhainis Abdul Talib
Pág. 159 - 164
A limited supply of houses and a rapidly increasing population have caused house prices to skyrocket. The main objective of this study is to understand the consistency in purchasing residential properties among homebuyers in Seri Iskandar, Perak. The que...
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Mustafa PORTAKALCI, Esra AYDIN KILIÇ
Pág. 43 - 58
From the point of view of the businesses, one of the biggest impact of the globalization is undoubtedly the increased competition environment. The businesses trying to keep up with the competition environment in the market, resort to many ways in order t...
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Esra AYDIN KILIÇ, Mustafa PORTAKALCI
Pág. 95 - 108
Increased competition in the market caused by the globalization, influenced the businesses to provide varied features to the costumers in order to differ them from their opponents. Psychologic factors like perception, learning, personality, attitude and ...
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