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Alexandra ZBUCHEA,Loredana IVAN,Sergiu STAN,Costin DAMASARU
Pág. 9 - 27
The effectiveness of NGOs, similar to other types of organizations, depends on the quality and implication of their employees and volunteers. The literature highlights the role of learning capabilities, organizational learning, networking and community c...
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Loredana IVAN,Ioana SCHIAU
Pág. 423 - 447
This report discusses descriptive results of the Computer Assisted Telephone based Survey (CATI) conducted in Romania in December 2016. The present survey is part of the international project Cross-National Longitudinal Study: Older Audiences in the Digi...
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Alina Catalina Duduciuc,Loredana Ivan
The aim of this study is to highlight the importance of sound symbolism for Romanian marketing and advertising applied research. Previous research showed that the phonetic structure of brand name communicates its characteristics, i.e. it drives consumers...
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