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Yuliya Zaloznova, Nataliia Trushkina
Pág. 27 - 36
Performance features of coal mining enterprises in terms of organization of the marketing activity have been studied, including: constant fluctuations of the market of coal products; economic sensitivity to the irregular demand for coal (surplus or defic...
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Irina Tolstikova,Olga Ignatieva,Konstantin Kondratenko,Alexander Pletnev
Pág. 60 - 69
The article is devoted to the study of the communicative competence of the "digital generation", understood as readiness for network professional, educational and scientific integration. Researched based on a series of surveys conducted by a team of auth...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Wendra Afriana, Amanah Abdulkadir, Harry Azis
Pág. 32 - 40
This paper aims to find out the right and fast strategy in anticipating the decline in the welfare of fishermen Kamal Muara during the Covid-19 pandemic. The research used SAST, AHP, and ISM analysis methods. Based on the results of ISM processing, it sh...
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Nabil Mohemmed Al-Hazmi
Pág. pp. 193 - 202
This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its object...
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Natalia Suwarsih, Theresia Gunawan, Istiharini Istiharini
Pág. 705 - 723
Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a ...
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Nerio Ramón Olivar Urbina
Pág. 55 - 64
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievi...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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Tita RositaDede Suryaman
Pág. 40 - 46
This study raised the model of online training in the midst of covid 19, which is about using videodroids and smartphones for Sauyunan women farmers group that is currently very necessary by all levels of society in the face of covid 19. Especially for S...
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Miguel Pina, Pedro Dinis Gaspar and Tânia Miranda Lima
A decision support system (DSS) was developed to help reduce food waste at traditional food retailers while selling fresh horticultural products, but also to promote food safety and quality. This computational tool includes two major functions: (1) the p...
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