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Peter Schuhmann, Ryan Skeete, Richard Waite, Prosper Bangwayo-Skeete, James Casey, Hazel A. Oxenford and David A. Gill
Seawater quality is critical for island and coastal communities dependent on coastal tourism. Improper management of coastal development and inland watersheds can decrease seawater quality and adversely impact marine life, human health, and economic grow...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Célia Talma Gonçalves, Maria José Angélico Gonçalves and Maria Inês Campante
The rapid advance of business technologies in recent years has made knowledge an essential and strategic asset that determines the success or failure of an organisation. Access to the right information in real time and with high selectivity can be a comp...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Ni Luh Yuni Nilam, Puspita Dewi, Gede Widyadnyana Pasek
Pág. 74 - 79
The purpose of this study was to determine the impact of event marketing, housing concepts and location on home purchase decisions at Bhumi Inti Propertindo Singaraja. The examination procedure used in this research is validity and reliability test, clas...
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Ipung Sri Purwanti Hery,Hariyanti Hariyanti
Pág. p.219 - 223
The rise of delivery and online business industries in Indonesia has an impact on the intense competition for delivery goods at domestically/abroad. The study identified that the effectiveness of promotion made JNE superior to other delivery companies. T...
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Juan J. Cubillas, María I. Ramos, Juan M. Jurado and Francisco R. Feito
Predictive systems are a crucial tool in management and decision-making in any productive sector. In the case of agriculture, it is especially interesting to have advance information on the profitability of a farm. In this sense, depending on the time of...
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Markus Arlindo Monteiro, Bennie Grové and Nicolette Matthews
Grain marketing is complex because important decisions are made on the timing of sales and the quantities sold at every trading activity. The literature suggest various grain-hedging strategies, however these strategies are not adaptable to changing mark...
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Cailene M. Gunn, Alicia M. Amerson, Kelsey L. Adkisson and Joseph H. Haxel
Marine energy is an emerging renewable energy industry with the potential to produce 2300 terawatt-hours per year from resources within the United States. As development and testing of marine energy devices advance, regulatory and permitting decision-mak...
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