|
|
|
|
|
Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
ver más
|
|
|
|
|
|
|
|
|
|
|
Elizabeth W. Gichuki, David Gichuhi, Peter Mwaura
Pág. 367 - 376
|
|
|
|
|
|
|
|
|
|
|
Maureen Wahu, Teresia Wachira Wamuyu, Peter Mwaura Njuguna
Pág. 374 - 386
|
|
|
|
|
|
|
|
|
|
|
Beatrice Achieng' Omindo, Paul Omato Gesimba, David Gichuhi
Pág. 65 - 76
|
|
|
|
|
|
|
|
|
|
|
Tabithah Kabui Kimani, Paul Omato Gesimba, David Gichuhi
Pág. 129 - 139
|
|
|
|
|
|
|
|
|
|
|
Ben Mburu, Peter Koome, David Gichuhi
Pág. 166 - 171
|
|
|
|
|
|
|
|
|
|
|
Gideon Kipsielei, Paul Gesimba, David Gichuhi
Pág. 367 - 373
|
|
|
|
|
|
|
|
|
|
|
John Anthony Waweru, Peter Koome, Alice Wairimu Omondi
Pág. 58 - 65
|
|
|
|
|
|
|
|
|
|
|
Esther Kalekye, Peter Koome, David Gichuhi
Pág. 84 - 90
|
|
|
|
|
|
|
|
|
|
|
Ndaramu Gitu Onesmus, Richard Makopondo, Ann Kariuki, Mary Muchiri
Pág. 314 - 322
|
|
|
|
|
|