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Shahid Rasool,Asif Ayub Kiyani,Fadilah Binti Siali,Hiram Ting,Mahani Mohammad Abdu Shakur     Pág. 379 - 388
The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativ... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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