2 Art�culos

Impact of Benefit Realization Management on Two-dimensional Model of Project Success: Evidence from Pakistani Telecom Industry

Acceso

en l�nea

Syed Sibtain Kazmi,Arslan Rafi,Muhammad Hassan P�g. 32 - 37

This particular research study aims at exploring the role of benefit realization management on two dimensional model of project success. Is there any relation between BRM practices and project success? The population of the current research study is the ... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 6 Num: 4S Par: 0 A�o: 2016

Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy

Acceso

en l�nea

Muhammad Hassan,Arslan Rafi,Syed Sibtain Kazmi P�g. 232 - 238

The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions beca... ver m�s

Revista: International Review of Management and Marketing Formato: Electr�nico

Tabla de contenido: Vol: 6 Num: 4S Par: 0 A�o: 2016

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