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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Piia Vettik-Leemet and Tõnis Mets
Recently, there has been increased discussion of entrepreneurship and innovation as process-based phenomena. However, research on the essence of dynamic entrepreneurial and innovation processes and their simultaneous interactions needs to be more cohesiv...
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Inna Kozlinska, Tõnis Mets and Kärt Rõigas
This paper empirically substantiates a novel tripartite framework for measuring learning outcomes of entrepreneurship education (EE) by employing structural equation modeling. Three types of learning outcome are estimated?cognitive, skill-based, and affe...
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Tõnis Mets, Julia Trabskaja, Mervi Raudsaar
AbstractThe author develops further technology-based entrepreneurial journey and process concepts and models as well as defining the space of opportunity development between of the edges: Discovery & Exploitation, Arbitrage & Innovation and Existing & Cr...
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