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Sonia Francisca Monken,Aléssio Bessa Sarquis,Vilmar Antonio Gonçalves Tondolo,Maurício Andrade de Lima
Pág. 119 - 134
Companies are investing to demonstrate an empathy with consumers interested in social issues. There was an increase in corporate social responsibility and some studies support that corporate attitude affects consumer purchasing. This paper aims to analyz...
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