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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Trishala Chauhan, Shilpa Sindhu and Rahul S. Mor
The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their viability amid the rising competition. Online customer engagement takes place through branded c...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Nikolaos-Alexandros Perifanis and Fotis Kitsios
Edge?fog computing and IoT have the ability to revolutionize businesses across all sectors and functions, from customer engagement to manufacturing, which is what makes them so fascinating and emerging. On the basis of research methodology by Webster and...
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David Prott,Martin Ebner
Pág. pp. 101 - 118
Obtaining customer opinions and customer wishes is increasingly becoming an important part of any entrepreneurial activity for determining customer satisfaction and, subsequently, optimizing products and services as well as strengthen customer loyalty. I...
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Yakup AKGÜL, Hadi RUBACI
Pág. 239 - 248
Although there are many implications regarding customer experience, retention, loyalty etc. the comprehensive approach for digital customer engagement still needs more attention. Digital platforms leave customer alone with his or her community without ba...
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Simone Carvalho da Rosa,Dusan Schreiber,Serje Schmidt,Norberto Kuhn Junior
Pág. 22 - 43
Taking into account the scenario of economic instability, registered in Brazil in 2016, it was possible to observe sectors that presented growth, especially startups, innovative and disruptive business models. In Fonseca's view (2006), startups were resp...
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