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Florian Ross, Atilla Wohllebe, Dr. Erik Diez
Pág. pp. 18 - 31
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Atilla Wohllebe,Manuel Rolf Adler,Szilárd Podruzsik
Pág. pp. 35 - 46
With the increasing relevance of mobile apps for companies, push notifications to address app users are also becoming more important. While the acceptance factors of push notifications have already been extensively researched, the effect of the different...
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Atilla Wohllebe,Dirk-Siegfried Hübner,Uwe Radtke,Arabel Wohllebe
Pág. pp. 184 - 192
With digitization and the spread of smartphones in many areas of life, mobile devices have also become increasingly relevant in education. While comprehensive research exists especially for smartphone use among teenagers and students, the findings for el...
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Florian Ross,Atilla Wohllebe
Pág. pp. 21 - 32
Hearing Healthcare is in midst of a paradigm shift and the use of mobile health technologies plays therefore a major role. Through the Bluetooth connectivity between the hearing aids and the smartphone with an accompanying app, the HCP can remotely acces...
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Atilla Wohllebe,Michael Götz
Pág. pp. 62 - 69
With the increasing relevance of information technology and software development in particular, the popularity of agile working methods like Scrum and Kanban has grown significantly in recent years. Characteristic for many agile frameworks like Scrum is ...
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Atilla Wohllebe,Phyllis Dirrler,Szilárd Podruzsik
Pág. pp. 153 - 164
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade....
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Atilla Wohllebe,Florian Ross,Szilárd Podruzsik
Pág. pp. 124 - 139
Mobile apps have become massively more important in the retail sector in recent years. A central challenge for retailers is the acquisition of new users for their mobile apps. A potentially interesting target group for this can be a company's existing, s...
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Atilla Wohllebe,Thomas Stoyke,Szilárd Podruzsik
Pág. pp. 180 - 196
With the spread of mobile smartphone apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of smartphone apps by companies is the acquisition and a...
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Atilla Wohllebe
Pág. pp. 36 - 47
Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore importa...
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