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Rifda Mulady, Sumadi
Pág. 115 - 122
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Majed A. Alshamari
Social media has become common as a means to convey opinions and express the extent of satisfaction and dissatisfaction with a service or product. In the Kingdom of Saudi Arabia specifically, most social media users share positive and negative opinions a...
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Viscal Muhamad Khalis, Kokom Komariah, Faizal Mulia Z
Pág. 857 - 865
The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were custom...
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Cahyaning Novita Sari, Astrid Puspa Ningrum, Raditha Dwi Vata Hapsari
Pág. 42 - 52
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Obukohwo Oba Efayena,Enoh Hilda Olele,Ngozi Patricia Buzugbe
No firm operates in a vacuum without interacting within the immediate environment as well as reacting and counteracting with internal and external forces. Each firm operating in an industry strive to expand its operations gaining more market shares, whil...
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Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers...
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Dara Sonia, Syahmardi Yacob, Musnaini Musnaini
Pág. 18 - 26
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Carolina Herrando, Julio Jiménez-Martínez and María José Martín-De Hoyos
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social pre...
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Nuri Aslami, M.Si,Kevin Mifthah Hadi Lubis
Pág. 29 - 35
Abstract? This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up b...
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Elsamari Botha,Georgina Creaven,Jenna Mandy
AbstractPurpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn?t considered might be inaccurate.Design/methodology/approach: An experimental research design ...
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