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Elizabeth del Carmen Pérez Ricardo,Ernesto Batista Sánchez,Justa Ramona Medina Labrada,Francisco Fidel Feria Velázquez
The present study explores consumer behavior of tourists throughuser-generated content by presenting a method that utilizes online reviews and text processing techniques in analyzing behavior patterns. The current study examined 7,856 travel reviews from...
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Klaus Solberg Søilen,Gerson Tontini,Ulf Aagerup
In this study we gathered data from 220 professional users of information via asurvey. Twitter is perceived as a service for useful information but not for the reason one mayexpect, not because the content of the tweets give valuable information, but bec...
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