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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti
Pág. 303 - 311
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Martina Ludewig, Julia Rattner, Johannes J. Künz, Martin Wagner and Beatrix Stessl
Pathogenic microorganisms surviving in dry products have regularly led to recalls and foodborne disease outbreaks. Therefore, the microbiological quality of 61 dried mushrooms samples purchased online and in supermarkets were analyzed. Counts of aerobic ...
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Jintao Zhao, Wenlei Sun, Cheng Lu, Xuedong Zhang, Lixin Wang and Dajiang Wang
Wire and cable are important industrial products involving the national economy and people?s livelihood, which are hailed as the ?blood vessel? and ?nerve? of the national economy, providing the basic guarantee for the normal operation of modern economy ...
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Ghulam Rasool, Yasir Hussain, Tariq Umer, Jawad Rasheed, Sook Fern Yeo and Fatih Sahin
Software design patterns have a proven impact on the quality of software applications and the development process of an application. The success of design patterns in the software industry has attracted mobile game developers and researchers to apply pat...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Andry Alamsyah and Nadhif Ditertian Girawan
The disposability of clothing has emerged as a critical concern, precipitating waste accumulation due to product quality degradation. Such consequences exert significant pressure on resources and challenge sustainability efforts. In response, this resear...
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