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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Li Zhao, Shumin Liu, Haiying Gu and David Ahlstrom
Consumer preferences and attitudes toward genetically modified (GM) food have been widely studied, yet there is little research on the aspects of farmers and risk amplification. Based on both a field survey and an experiment conducted in villages in Chin...
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Jiri Remr
Frugality is an important psychological trait that is currently of interest as a research construct in a range of fields, from consumer behavior to financial literacy and financial well-being. Increasingly, the concept of frugality is also being linked t...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Dimitrios K. Moutopoulos, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, George Katselis and John A. Theodorou
Greece exhibits the lowest seafood per capita consumption amongst European Mediterranean countries, and the investigation of consumer attitudes to new seafood products would bridge the gap among producers and consumers by promoting the vertical integrati...
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Maksim Godovykh, Jorge Ridderstaat, Carissa Baker and Alan Fyall
COVID-19 has significantly influenced tourism, including tourists? and residents? attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of ...
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Maral Jamalova,Milán György Constantinovits
Pág. pp. 15 - 33
Abstract?This paper examines attitudes towards smartphone characteristics (features, functions and relative advantage indicators) from the users? perspective. A questionnaire survey was conducted among smartphone users (n=486) from different countries, h...
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Elfas Rafsanjani,Nur Asnawi
Pág. 143 - 152
The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents ...
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