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Sathyanarayana S,B. H. Suresh     Pág. 103 - 117
Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

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