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Chourouk Ouerghemmi, Myriam Ertz, Néji Bouslama and Urvashi Tandon
Drawing on media richness theory, this study investigates the effect of rich media, such as virtual reality (VR), on visit intentions for a specific destination. Specifically, this research employs a mixed-method approach, using abductive theorization to...
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Yue Wu, Qianling Jiang, Shiyu Ni and Hui?e Liang
Digital museums that use modern technology are gradually replacing traditional museums to stimulate personal growth and promote cultural exchange and social enrichment. With the development and popularization of the mobile Internet, user experience has b...
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Mohamad Hisyam Selamat,Rafeah Mat Saat,Raja Haslinda Raja Mohd Ali
Pág. 215 - 224
Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. Companies use the potential of their web site in communicating CSR issues. This study aims to examine the role of...
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